The global pandemic has heavily impacted the way the EU bubble operates. On Tuesday, 5 October, Susan Danger, CEO, AmCham EU, took part in a hybrid event organised by EURACTIV to discuss how COVID-19 transformed the activities of Brussels-based organisations. She was joined by fellow association leaders, with whom she shared key trends and learnings from the pandemic. She also explored possibilities to strengthen the service offering of trade associations in a hybrid environment.
The global pandemic has heavily impacted the way the EU bubble operates. On Tuesday, 5 October, Susan Danger, CEO, AmCham EU, took part in a hybrid event organised by EURACTIV to discuss how COVID-19 transformed the activities of Brussels-based organisations. She was joined by fellow association leaders, with whom she shared key trends and learnings from the pandemic. She also explored possibilities to strengthen the service offering of trade associations in a hybrid environment.
The conversation brought together:
Susan Danger, CEO, AmCham EU
Joseph Elborn, Secretary-General, European Youth Forum
Michael Freytag, European Public Affairs Manager, WEC Europe
Roxane Feller, Secretary-General, Animal Health Europe
Adrian M. Joyce, Secretary-General, EuroACE
Emmanuel Mounier, Secretary-General, EU Travel Tech
The discussion revolved around how associations adapted to challenges such as navigating budget constraints, finding new ways of communicating, revisiting what outreach looks like online and ensuring staff wellbeing and productivity.
The event was rounded off with a look to the future. Speakers took stock of the learnings from the COVID-19 crisis as organisations seek to transition to a ‘new normal’ which combines the best of the virtual and in-person worlds.
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On Tuesday, 2 December, AmCham EU took part in a roundtable discussion with Christopher Landau, US Deputy Secretary of State. With the implementation of the EU-US Framework Agreement moving forward, the discussions focused on building a more stable and competitive transatlantic business environment. Participants discussed the importance of an open Single Market and the urgency to move ahead with the EU’s work on simplification. The exchange also underlined the value of the transatlantic marketplace as a springboard for American companies to compete globally. Strengthening the partnership makes both sides more resilient and better positioned to respond to strategic challenges, including those posed by non-market economies.
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On Monday, 25 and Wednesday, 27 November 2025, AmCham EU travelled to Frankfurt, Germany and Strasbourg, France to support an ambitious Savings and Investment Union (SIU) that will allow the EU to gain momentum towards more integrated Single Market. In Frankfurt, members met with senior officials from the European Central Bank, Deutsche Bundesbank, as well as the International Financial Reporting Standards (IFRS) and the International Sustainability Standards Board (ISSB). Conversations focused on strengthening Europe’s place in the global financial markets and opportunities to streamline regulatory complexities.
The delegation then continued to the European Parliament in Strasbourg, where discussions with MEPs centred on securitsiation, the upcoming market integration package, next steps for the sustainable finance framework, the role of innovative technologies and the future of the digital euro. Throughout the visit, members emphasised the need to deepen Europe's capital markets, prevent further fragmentation, support innovation-driven regulation and foster a globally attractive investment environment that strengthens Europe’s financial resilience.
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On Tuesday, 25 and Wednesday, 26 November 2025, AmCham EU travelled to the European Parliament in Strasbourg, France. Over the two-day programme, the delegation met with nearly a dozen MEPs and advisors for an exchange on the future of EU trade policy. Discussions centred on the importance of transatlantic cooperation, the ratification of the EU-Mercosur agreement and the implementation of the EU-US Framework Agreement. Members underlined the need for an ambitious EU trade agenda that ensures market access, reduces tariff and non-tariff barriers and strengthens the resilience of European industry. The delegation also called for a swift adoption of the Commission’s proposal on tariff reduction on US industrial goods and reiterated the importance of a pragmatic, forward-looking transatlantic agenda that promotes predictability and economic security.
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