From Wednesday, 13 September to Friday, 15 September, an AmCham EU delegation visited Geneva, Switzerland to take part in the World Trade Organization’s (WTO) Public Forum. During the trip, delegates met with representatives from a wide range of WTO members to discuss the need for an open and rules-based trade system, WTO reform and the extension of the e-commerce moratorium, among other key topics. The trip was capped off with a panel organised by AmCham EU, focusing on the difference between legitimate environmental policies and green protectionism.
Fostering global trade and green solutions at the WTO Public Forum
From Wednesday, 13 September to Friday, 15 September, an AmCham EU delegation visited Geneva, Switzerland to take part in the World Trade Organization’s (WTO) Public Forum. During the trip, delegates met with representatives from a wide range of WTO members to discuss the need for an open and rules-based trade system, WTO reform and the extension of the e-commerce moratorium, among other key topics. The trip was capped off with a panel organised by AmCham EU, focusing on the difference between legitimate environmental policies and green protectionism.

The panel was moderated by Bryce Baschuk, World Trade Reporter, Bloomberg News, and attendees heard from Emanuele Frezza, (UPS Europe) Vice-Chair, Trade Committee and Transatlantic Task Force, AmCham EU; Syahril Syazli Ghazali, Ambassador, Permanent Mission of Malaysia to the WTO; Hiddo Houben, Deputy Head of EU Delegation to the WTO; and Colette van der Ven, Founder and Director, TULIP Consulting. Throughout the event, AmCham EU delegates met with the EU Ambassador to the WTO, João Aguiar Machado, the Deputy Director-General of WTO, Angela Ellard, and Singapore Ambassador to the WTO, Tan Hung Seng, as well as representatives from the US, Indonesia, Canada, Guatemala and Japan.
Related items
:focal())
Advocating for open, rules-based trade in Strasbourg
On Tuesday, 25 and Wednesday, 26 November 2025, AmCham EU travelled to the European Parliament in Strasbourg, France. Over the two-day programme, the delegation met with nearly a dozen MEPs and advisors for an exchange on the future of EU trade policy. Discussions centred on the importance of transatlantic cooperation, the ratification of the EU-Mercosur agreement and the implementation of the EU-US Framework Agreement. Members underlined the need for an ambitious EU trade agenda that ensures market access, reduces tariff and non-tariff barriers and strengthens the resilience of European industry. The delegation also called for a swift adoption of the Commission’s proposal on tariff reduction on US industrial goods and reiterated the importance of a pragmatic, forward-looking transatlantic agenda that promotes predictability and economic security.
:focal(610x264:611x265))
Examining where transatlantic trade goes from here with POLITICO
At the POLITICO Competitive Europe Summit, Malte Lohan, CEO, AmCham EU reiterated the need for swift implementation of the EU-US Framework Agreement and renewed its call for greater simplification of EU rules. Mr Lohan expressed cautious support for the deal, noting its role in avoiding damaging escalation and restoring a degree of predictability. He also underscored the importance of reducing regulatory burdens, highlighting simplification as a strategic priority for competitiveness. With the priority now on timely tariff reductions, regulatory cooperation and simplification, find out how our members see the deal evolving.
Mr Lohan was joined by Matthias Jørgensen, Head of Unit, USA and Canada, Directorate-General for Trade, European Commission and Jovita Neliupšienė, EU Ambassador to the US
:focal())
Bolstering EU-US business ties in DC
From Monday, 22 September to Thursday, 25 September 2025, AmCham EU led a delegation of members to Washington, DC for a series of high-level meetings with US policymakers and stakeholders. The delegation engaged with Congressional offices, US federal agencies and transatlantic institutions to discuss regulatory developments, trade priorities and the future of EU-US economic and political cooperation. The visit sought to reinforce the transatlantic relationship, advocate for regulatory alignment and promote open dialogue on shared strategic challenges, including competitiveness, security and digital policy.
On Monday, 22 September, the delegation kicked off with a high-level meeting with the US Chamber of Commerce. Discussions focused on the economic outlook, regulatory divergence and the implementation of the EU-US trade framework agreement. AmCham EU underlined the role of cooperation within the business community in supporting a pragmatic and forward-looking transatlantic agenda.
On Tuesday, 23 September, the group met with the Delegation of the EU to the US, as well as representatives from the House of Representatives and the Senate. Meetings covered the current political landscape, foreign policy coordination and EU-US economic cooperation, particularly in light of new regulatory initiatives on both sides of the Atlantic. The day concluded with a roundtable at the Atlantic Council on the future of the transatlantic trade relationship.
The group began Wednesday, 24 September, at a breakfast roundtable on digital trade, with contributions from the EU Delegation and US Department of Commerce. The discussion focused on data flows, artificial intelligence, cybersecurity and the outlook for digital cooperation. Later in the day, the group met with senior officials from the Office of the US Trade Representative and the US Departments of Treasury and State, where conversations centred on regulatory convergence, market access and the importance of aligning strategic priorities.
On Thursday, 25 September, the delegation met with the European Parliament Liaison Office and the US Department of Commerce. These final discussions centred on the experiences of US businesses operating in Europe and reinforced AmCham EU’s commitment to supporting a constructive and stable transatlantic relationship. Members reiterated the need for open dialogue and continued cooperation to address shared challenges and unlock new opportunities for growth.
Throughout the visit, AmCham EU stressed the value of the transatlantic partnership as a key driver of global prosperity. With US companies investing over €3.7 trillion in Europe and supporting close to five million jobs, the transatlantic economy remains the strongest, most integrated bilateral relationship in the world. AmCham EU reaffirmed its role as a trusted knowledge partner and advocated for policies that foster innovation, sustainability and long-term competitiveness.
Policy priorities
Insights and advocacy driving Europe’s policy agenda. Our priorities support growth, innovation and a stronger transatlantic economy.
Membership
Connecting business and policymakers to strengthen the voice of American companies in Europe.