Across Europe, American companies are investing in innovation to drive sustainability and competitiveness. From cutting water waste to reducing plastic pollution and rethinking packaging, businesses are working alongside communities to protect local environments. Initiatives from companies like CNH, DuPont and MSD show a commitment to preserving natural resources while enhancing industrial performance. Through partnerships, advanced technologies and public engagement, they are helping to meet Europe’s twin goals of economic growth and environmental stewardship. Learn more about their efforts in our latest blog post.
Increasing innovation, reducing waste generation

Related items
:focal())
Building Europe’s water future, together
Water resilience is becoming increasingly urgent, with global demand expected to exceed supply by 40% by 2030. For over two decades, Coca-Cola in Europe has worked to address this challenge through partnerships with more than 30 non-governmental organisations on over 100 projects across the continent. These initiatives range from restoring wetlands in the Danube Basin to supporting water-smart farming in Spain and Sicily. In a new report, Scaling for Impact, developed with GlobeScan, Coca-Cola Europe outlines key success factors for effective water stewardship partnerships. Discover how the company is helping to build a more resilient water future through collaboration and innovation on Invested in Europe.
:focal())
Calling for clearer and innovation-friendly chemicals policy
On Monday, 29 September 2025, AmCham EU hosted a roundtable on the future of EU chemicals policy. Opening remarks were delivered by Ana-Maria Blass Rico, Acting Head of Unit, REACH, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs and Paul Speight, Head of Unit, Safe and Sustainable Chemicals, Directorate-General for the Environment, European Commission. The discussion focused on the chemicals omnibus, how to simplify REACH and support substitution through innovation. Members highlighted the need for clearer guidance, flexible approaches and realistic timelines to support both safety and competitiveness. The meeting closed with a strong call to ensure that future policy remains practical, innovation-friendly and aligned with Europe’s industrial ambitions.
:focal())
Raising the roof for sustainable insulation
Sustainability is central to Owens Corning’s investment in its FOAMGLAS® insulation plant in Klášterec, Czech Republic. The upgrade, to be completed in 2026, is expected to increase production capacity by 50% while reducing the carbon footprint of its operations. By improving energy efficiency and enabling greater use of renewables, the project also supports Owens Corning’s 2030 zero-waste goal. FOAMGLAS® is already produced using 100% renewable electricity, and this investment reinforces the company’s commitment to innovation and positions Europe as a leader in sustainable construction. Learn how Owens Corning is strengthening the EU's green building future on Invested in Europe.
Policy priorities
Insights and advocacy driving Europe’s policy agenda. Our priorities support growth, innovation and a stronger transatlantic economy.
Membership
Connecting business and policymakers to strengthen the voice of American companies in Europe.