On Tuesday 10 March, the European Commission has announced its plan for a renewed industrial strategy to bolster the EU’s competitiveness. The American Chamber of Commerce to the EU (AmCham EU) is encouraged by the focus on an integrated approach that promotes industrial innovation and recognises the importance of value chains.
US business in Europe supports integrated EU industrial strategy
On Tuesday 10 March, the European Commission has announced its plan for a renewed industrial strategy to bolster the EU’s competitiveness. The American Chamber of Commerce to the EU (AmCham EU) is encouraged by the focus on an integrated approach that promotes industrial innovation and recognises the importance of value chains.

AmCham EU has identified four priorities for a successful EU industrial strategy that require coordinated policy actions, supported by concrete tools and assessed against measurable targets, both at EU and national levels:
Digitising European industry: fostering investment and innovation in people, technologies and processes
Creating the right environment for a clean future
Accelerating the EU circular economy
Reinforcing the rules-based trading system and reinvigorating the transatlantic partnership
Susan Danger, CEO, AmCham EU, said: ‘An industrial strategy can only be successful if it pulls together the different strands of the economy. The Commission’s approach has the potential to reinforce the EU’s leading role on the world stage.’ She went on to say: ‘In order to support initiatives such as the European Green Deal and the Digital Strategy, the EU needs to remain competitive globally. Innovation and investment are essential to drive the climate transition and digital transformation.’
The Single Market is critical to European jobs and prosperity. As recognised in the strategy, the Commission and Member States need to work together to overcome its fragmentation. The Single Market remains the main driver of foreign direct investment into Europe.
AmCham EU’s key recommendations and vision for industry in the EU are available here.
Related items

Engaging MEPs on sustainability, energy and industrial competitiveness in Strasbourg
From Tuesday, 17 to Wednesday, 18 June, AmCham EU visited the European Parliament in Strasbourg, France to discuss sustainability and industrial policy files. The meetings focused on ongoing work related to chemicals, water resilience, simplification, the Carbon Border Adjustment Mechanism (CBAM), the Clean Industrial Deal, energy security and sustainable aviation fuels. Engaging with 25 MEPs and assistants, delegates highlighted the importance of regulatory certainty and supportive policy frameworks to ensure Europe remains an attractive region for sustainable industry and clean technology investment.

Shining light on Spain’s solar energy
Spain is leading the way in solar power across Europe, with more utility-scale capacity installed and in development than any other EU country. Building on this foundation, Cisco signed a 15-year agreement in 2024 with Spanish renewable energy provider IGNIS to purchase 60,000 MWh of solar energy annually. The agreement supports the construction of a new solar plant in Aragón and is expected to supply enough energy to match 100% of Cisco’s electricity needs in Europe while adding 20,000 MWh to the national grid. This partnership supports Cisco’s net-zero ambitions, drives local job creation and reinforces Spain’s clean energy and digital transformation efforts. Learn more on Invested in Europe.

Discussing energy challenges with Commissioner Jørgensen
AmCham EU met with Dan Jørgensen, European Commissioner for Energy and Housing, to address the transatlantic relationship and its role in the EU's energy agenda. The discussion also addressed the importance of improving the EU's regulatory conditions to strengthen its competitiveness and energy resilience. Liam Benham (Boeing), Chair and Malte Lohan, CEO took the opportunity to emphasise the commitment of US companies in working closely with the EU on this path.
Policy priorities
Insights and advocacy driving Europe’s policy agenda. Our priorities support growth, innovation and a stronger transatlantic economy.
Membership
Connecting business and policymakers to strengthen the voice of American companies in Europe.