Regulating artificial intelligence (AI) is a difficult but necessary balancing act. The European Commission aims to set robust safeguards for AI systems that could pose risks to health, safety or fundamental rights. The AI Act can serve to achieve these objectives, and it can create a prosperous market for realiable and ethical AI systems, but there are areas that require some refinement.
For instance, the AI Act should:
AmCham EU's consultation response in relation to the Consumer Agenda 2025-2030 calls on the Commission to streamline and harmonise consumer rules, accelerate digital product information, and provide clear EU-level guidance. Stronger action is also needed to protect consumers from counterfeit and unsafe goods while ensuring rules remain fair, future-proof and innovation-friendly.
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