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AmCham EU's consultation response in relation to the Consumer Agenda 2025-2030 calls on the Commission to streamline and harmonise consumer rules, accelerate digital product information, and provide clear EU-level guidance. Stronger action is also needed to protect consumers from counterfeit and unsafe goods while ensuring rules remain fair, future-proof and innovation-friendly.

The Savings and Investments Union (SIU) is an opportunity for Europe to facilitate and deliver innovative financial services that create better outcomes for investors. Through targeted regulatory reforms and new initiatives, private and public sector actors can put retail investors at the core of their vision. But significant challenges remain, despite efforts to eliminate market barriers and reduce costly compliance. Learn how an ambitious SIU will allow the EU to gain momentum towards a complete Single Market.