A stronger Europe in a multilateral world
Position Paper
1 Dec 2020
Trade

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Position Paper
25 Nov 2025

Defining ‘Made in Europe’: embracing smart investment incentives and allied cooperation

European policymakers are increasingly focused on strengthening the EU’s strategic autonomy, reducing strategic dependencies and building greater resilience across critical sectors. This drive is rooted in legitimate concerns about ensuring access to essential goods, increasing the diversity of supply chains and enhancing the EU’s ability to respond to geopolitical and economic challenges. As the EU seeks to address these challenges, its core objective should be to leverage its extensive partnerships and use smart incentives to support the bloc’s long-term competitiveness and security.

Lawmakers are actively considering ways that ‘Made in Europe’ criteria could support these objectives in virtually any process requiring clearance, approval or an auction. Global examples of domestic preference and non-price criteria demonstrate two things. First, if they are designed poorly, they could reduce competitiveness, simplification and resilience. However, they also demonstrate that if they are designed well, they can maximise the value of allies’ economic participation and improve the functioning of the processes they are applied to.

The US’s various ‘Buy America’ programmes provide a useful case study for assessing the risks of different ‘Made in Europe’ regimes. While US procurement and funding programmes with ‘Buy America’ provisions are generally open to foreign-headquartered participants (and actively encourage their participation), they also bring certain categories of risk that should be considered before bringing them to the EU.

If ‘Made in Europe’ effectively excludes firms headquartered in the US and other allied nations, including EU-based subsidiaries of US-headquartered firms, the EU risks introducing more complexity into European public procurement markets and funding programmes. This would ultimately diminish competition and the quality of products and services, while increasing costs and elevating trade tensions that may decreasing the market access of EU-headquartered companies abroad. At a time when the EU is facing urgent competitiveness challenges, policymakers should avoid pursing reactive security and resilience policies that would undermine the EU’s competitiveness goals.

However, if thoughtfully implemented, certain ‘Made in Europe’ regimes could leverage the EU’s Single Market and international partnerships to improve the EU’s competitiveness and resilience.

Competition
Transatlantic
Industry
Trade
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Position Paper
6 Nov 2025

Implementing the EU-US Framework Agreement: Priorities for adopting the Commission’s tariff reduction proposals

Implementation of the EU–US Framework Agreement is essential to bring greater stability to transatlantic trade and investment. With the Commission’s tariff reduction proposals now before the European Parliament and the Council of the EU, swift adoption is critical to help businesses plan ahead. The co-legislators should therefore: 1) stick to the agreed scope, 2) avoid unnecessary duplication and 3) focus on restoring predictability for businesses. Following these principles will ensure the EU and the US can continue building on the Agreement while preventing a tit-for-tat that would harm both sides.

Trade
Trade tensions
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Position Paper
12 Oct 2025

Joint industry statement: European business declaration for the ratification of the EU-Mercosur Agreement

Twenty-six European business associations, including AmCham EU, call for the swift ratification of the EU-Mercosur Partnership Agreement. Representing €153 billion in trade and €380 billion in investment, the deal has the potential to strengthen EU competitiveness, diversify supply chains and promote sustainable growth. With the deal potentially adding €77.6 billion to the EU’s GDP by 2040, EU institutions must avoid delays and work on a timely ratification that will boost market access, support secure trade and benefit over 750 million people across both regions. Learn more in the joint business statement. 

Customs and trade facilitation
Trade
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